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We use the scraped content to create a list of demographic profiles that are likely buyers or users of your brand. Answer engines have a kind of “memory” — they respond differently based on the demographic they’re reasoning for in real-time. By identifying which buyer profiles you care about most, Vibe can evaluate how well your brand performs for those specific groups. These demographic profiles are used across the platform:
  • In the Compete module, we simulate whether the answer engine prefers your brand over competitors for each profile.
  • In the Influence module, we assess whether the answer engine cites you as a market leader for those profiles.
Both modules deliver profile-specific metrics alongside overall metrics. In Boost, we also generate content that helps improve your profile-specific metrics. You can edit the profile names and descriptors here, or later, in your dashboard.